Featured Persona
“If I can clearly see the next route challenge, I feel motivated to come back every week.”
Age 22
University Student
Indoor Climbing Beginner
Name: Rin Zhao
Background: Rin climbs 1-2 times per week and mostly uses mobile tools inside the gym to track progress.
Goals
- Choose routes that match current level without hesitation
- See visible progress after each session
- Build confidence through clear milestones
Pain Points
- Route difficulty labels feel inconsistent for beginners
- After failure, next steps are not obvious
- Feedback is fragmented and hard to remember
Design Opportunity
Provide a playful “next best route” recommendation with confidence cues, mini-achievements, and coach-ready feedback cards in one view.