User Personas

Featured Persona

Virtual avatar for Rin

“If I can clearly see the next route challenge, I feel motivated to come back every week.”

Age 22 University Student Indoor Climbing Beginner

Name: Rin Zhao

Background: Rin climbs 1-2 times per week and mostly uses mobile tools inside the gym to track progress.

Goals

  • Choose routes that match current level without hesitation
  • See visible progress after each session
  • Build confidence through clear milestones

Pain Points

  • Route difficulty labels feel inconsistent for beginners
  • After failure, next steps are not obvious
  • Feedback is fragmented and hard to remember

Design Opportunity

Provide a playful “next best route” recommendation with confidence cues, mini-achievements, and coach-ready feedback cards in one view.

Edge Persona

Virtual avatar for Leo

“I only climb occasionally, so I need very clear guidance and fast feedback every single time.”

Age 27 Working Professional Low-frequency Visitor

Name: Leo Sun

Background: Leo visits the gym once or twice a month and often feels unfamiliar with route choices after a long break.

Goals

  • Get a quick route suggestion based on current condition
  • Avoid spending time guessing what to try first
  • Leave each session with at least one small achievement

Pain Points

  • Forgets previous progress between sessions
  • Feels lost when route labels are too technical
  • Needs lightweight guidance without complex setup

Design Opportunity

Add a “returning climber mode” that restores past progress, suggests one starter route, and gives a one-screen action plan.